A property website built to win local search and convert sellers
A full WordPress build for an independent Hackney estate agency, covering brand-led design, live property listings, a custom valuation tool, and a local SEO strategy that took the site from launch to full optimisation across every page.
An independent agency, built from scratch.
Livco is an independent estate agency based in Hackney, East London. They needed a complete digital presence built from scratch: a fast, modern website that reflected their premium brand, showcased live property listings, captured valuation leads, and could compete for local search against long-established agents.
We designed and built the entire site, from the brand-led front end through to the custom back-end development, integrations, and the ongoing SEO work.
Launching a premium independent on a street full of established names.
A new independent agency with no existing website and a premium brand to live up to
Live property listings that needed to sync cleanly from their property management system
A valuation tool to turn visitors into qualified seller leads
Local SEO strong enough to compete with established Hackney agents
A site that loaded fast and looked sharp on every device
Eight pieces, one cohesive site.
Bespoke WordPress design and build
A custom-built, fully responsive WordPress theme, designed across desktop, tablet and mobile to match Livco's premium gold and green brand.
Live property listings
A live listings integration with custom search and a precise distance filter, returning accurate local results from the agency's own property data.
Custom valuation form
A fast, no-reload form with live postcode lookup, spam protection, and instant lead delivery straight to the team's inbox.
Calculator hub
Stamp duty, mortgage and rent calculators that keep buyers and sellers engaged on the site for longer.
Full SEO overhaul
A complete technical and on-page audit across 195 pages, with 526 issues found and resolved, plus structured data and modern search-indexing setup.
Conversion tracking
GA4 and Google Ads tracking with lead events wired to every key form, so every enquiry is measurable.
Custom blog platform
A bespoke blog template with feature blocks, pull quotes and a read-next module, launched with a full set of articles.
Self-service email signatures
A self-service signature generator letting the whole team create on-brand email signatures in seconds.
The site at a glance.
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Contact details
Prefer email? Reach out directly.
contact@whitearc.co.uk